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Devry SBE 430 Full Course Latest
Devry SBE 430 Week 1 Discussion Latest
WEEK 1: E-COMMERCE BUSINESS MODEL
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Class, we will begin this discussion with some basics: What is a business model? How does it differ from a business plan? How does e-commerce affect the business model? Please note, there are millions of ways e-commerce affects the business model, please pick one thing that has created efficiencies in the business model and describe how e-commerce has affected this model.
Dr. McCann (610-914-9684 [email protected])
Rubric: Remember to post on three separate days, with the first post by Wednesday Midnight MT. See Discussion Rubric Announcement and document in the Files section.
Devry SBE 430 Week 2 Discussion Latest
WEEK 2: THE CLOUD
6666 unread replies.103103 replies.
Discussion Rubric: Remember to post on three separate days, with the first post by Wednesday Midnight MT. The first post should be in response to this initial question, and contain at least 150-225 words. See Discussion Rubric Announcement and document in the Files section.
Dr. McCann (610-914-9684 [email protected])
Class,
Please respond to the graded topic prompt below with either a text response or a VoiceThread. (If using a Voice Thread, please be sure the recording is a quality recording – If I cannot understand what you are saying due to poor microphone quality or background ‘noise’, I will not be able to grade the response.
We will start with this question:
How does Cloud Computing change how business works today? Please list an example.
Devry SBE 430 Week 3 Discussion Latest
WEEK 3: BUSINESS-TO-BUSINESS
5757 unread replies.9999 replies.
Discussion Rubric: Remember to post on three separate days, with the first post by Wednesday Midnight MT. The first post should be in response to this initial question, and contain at least 150-225 words. See Discussion Rubric Announcement and document in the Files section.
Dr. McCann (610-914-9684 [email protected])
Class,
Please respond to the graded topic prompt below with either a text response or a VoiceThread. (If using a Voice Thread, please be sure the recording is a quality recording – If I cannot understand what you are saying due to poor microphone quality or background ‘noise’, I will not be able to grade the response.
We will start with this question:
Compare the costs for system development and system maintenance. Which is more expensive, and why?
Devry SBE 430 Week 4 Discussion Latest
WEEK 4: CONSUMERS ON THE INTERNET
6060 unread replies.104104 replies.
Discussion Rubric: Remember to post on three separate days, with the first post by Wednesday Midnight MT. The first post should be in response to this initial question, and contain at least 150-225 words. See Discussion Rubric Announcement and document in the Files section.
Dr. McCann (610-914-9684 [email protected])
Class,
Please respond to the graded topic below with either a text response or a VoiceThread. (if you respond using a VoiceThread, be sure your response is understandable.)
Would you say that the Internet fosters or impedes social activity? Explain your position.
Devry SBE 430 Week 5 Discussion Latest
WEEK 5: ONLINE MARKETING VS. SOCIAL-MOBILE-LOCAL MARKETING
5959 unread replies.102102 replies.
Discussion Rubric: Remember to post on three separate days, with the first post by Wednesday Midnight MT.
NOTE: The first post should be in response to this initial question, and contain at least 150-225 words. See Discussion Rubric Announcement and document in the Files section. (Minus 4 Points will be deducted due to low-quality if substantially less than 150 words are on the first post responding to the initial question.).
Dr. McCann (610-914-9684 [email protected])
Class,
Please respond to the graded topic below with either a text response or a VoiceThread. (if you respond using a VoiceThread, be sure your response is understandable.)
Let’s begin with this question: Why are social, mobile, and local marketing efforts interconnected?
Devry SBE 430 Week 6 Discussion Latest
WEEK 6: ONLINE RETAIL
5757 unread replies.9999 replies.
Discussion Rubric: Remember to post on three separate days, with the first post by Wednesday Midnight MT.
NOTE: The first post should be in response to this initial question, and contain at least 150-225 words. See Discussion Rubric Announcement and document in the Files section. (Minus 4 Points will be deducted due to low-quality if substantially less than 150 words are on the first post responding to the initial question.).
Dr. McCann (610-914-9684 [email protected])
Class,
Please respond to the graded topic below with either a text response or a VoiceThread. (if you respond using a VoiceThread, be sure your response is understandable.)
We will begin with this opening question: What frequently makes the difference between profitable and unprofitable online businesses today? What will you do in your business so that it is profitable (or more profitable)?
Devry SBE 430 Week 7 Discussion Latest
WEEK 7: SOCIAL NETWORKS
7171 unread replies.9797 replies.
Discussion Rubric: Remember to post on three separate days, with the first post by Wednesday Midnight MT.
NOTE: The first post should be in response to this initial question, and contain at least 150-225 words. See Discussion Rubric Announcement and document in the Files section. (Minus 4 Points will be deducted due to low-quality if substantially less than 150 words are on the first post responding to the initial question.).
Dr. McCann (610-914-9684 [email protected])
Class,
Please respond to the graded topic below with either a text response or a VoiceThread. (if you respond using a VoiceThread, be sure your response is understandable.)
This week we will focus on being active on social media. We will begin with this opening question:
How does a social network differ from a portal? How are the two similar?
Devry SBE 430 Week 1 Case Study Latest
Read the Case Study at the end of Chapter 2: Freemium Take Pandora Public 97, and answer the following in a detailed manner (the paper should be no less than one page).
Case Study Questions
- Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models?
- What is the customer value proposition that Pandora offers?
- Why did MailChimp ultimately succeed with a freemium model, but Ning did not?
- What’s the most important consideration when contemplating a freemium revenue model?
Devry SBE 430 Week 2 Case Study Latest
Note: Read the Case Study at the end of Chapter 3, Akamai Technologies: Attempting to Keep Supply Ahead of Demand, and answer the following in a detailed manner (the paper should be no less than one page).
- -Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?
- -If you wanted to deliver software content over the Internet, would you sign up for Akamai’s service? Why or why not?
- -What advantages does an advertiser derive from using Akamai’s service? What kinds of products might benefit from this kind of service?
- -Do you think Internet users should be charged based on the amount of bandwidth they consume, or a tiered plan in which users would pay in rough proportion to their usage?
Devry SBE 430 Week 3 Case Study Latest
Read the Case Study at the end of Chapter 12, Elemica: Cooperation, Collaboration, and Community, and answer the following questions in detail (the paper should be no less than one page):
Case Study Questions
- If you were a small chemical company, what concerns would you have about joining Elemica?
- Elemica provides a community for participants where they can transact, coordinate, and cooperate to produce products for less.Yet these firms also compete with one another when they sell chemicals to end-user firms in the automobile, airline, and manufacturing industries. How is this possible?
- 1.Review the concept of a private industrial network and describe how Elemica illustrates many of the features of such a network.
Devry SBE 430 Week 4 Case Study Latest
Read the Case Study at the end of Chapter 6: Programmatic Advertising: Real-Time Marketing, and answer the following in a detailed manner (the paper should be no less than one page).
Case Study Questions
- 1.Pay a visit to your favorite portal and count the total ads on the opening page.Count how many of these ads are (a) immediately of interest and relevant to you, (b) sort of interesting or relevant but not now, and (c) not interesting or relevant. Do this 10 times and calculate the percentage of the three kinds of situations. Describe what you find and explain the results using this case.
- 2.Advertisers use different kinds of “profiles” in the decision to display ads to customers.Identify the different kinds of profiles described in this case, and explain why they are relevant to online display advertising.
- 3.How can display ads achieve search-engine-like results?
Do you think instant display ads based on your immediately prior clickstream will be as effective as search engine marketing techniques? Why or why not?
Devry SBE 430 Week 5 Case Study Latest
Read the Case Study at the end of Chapter 7: ExchangeHunterJumper.com: Building a Brand with Social Marketing, and answer the following in a detailed manner (the paper should be no less than one page)If you have any questions, please contact me,
Dr. McCann 610-914-9684 [email protected]
Case Study Questions:
- Find a site on the Web that offers classified ads for horses. Compare this site to exchangehunterjumper.com in terms of the services offered (the customer value proposition). What does The Exchange offer that other sites do not?
- In what ways were social media effective in promoting The Exchange brand? Which media led to the highest increase in sales and inquiries? Why?
- Make a list of all the ways The Exchange attempts to personalize its services to both buyers and sellers.
Devry SBE 430 Week 6 Case Study Latest
Case Study Questions
- Why will OpenTable competitors have a difficult time competing against OpenTable?
- What characteristics of the restaurant market make it difficult for a national reservation system to work?
- How did OpenTable change its marketing strategy to succeed?
- Why would restaurants find the software-as-a-service model very attractive?
Devry SBE 430 Week 7 Course Project Latest
OBJECTIVES
This e-commerce project is to be done in a group setting, so students can combine functional expertise based upon their own work experience and/or field of study to create an e-commerce plan based upon individual student’s core competencies.. You should select a project manager first, who will be responsible for organizing this project and assigning tasks as needed.
TEAM FORMATION (WEEK 1)
During Week 1, your instructor will divide the class into small groups of three or four students.
Set up a group messaging solution approved by your instructor for your team to communicate among team members.
Your team will select a large, well-known company for the project and create an update to its e-commerce plan for the company’s Board of Directors. (NOTE: Your company must be approved by your professor; each student must submit a copy of a one-paragraph description written by the team of your company to your professor by Week 2.)
Your team will turn in a project plan (due Week 3), a comprehensive paper (due Week 7), and give an online presentation (also due Week 7) to the board of directors (your classmates) in Week 7.
This is an intense project that utilizes the many concepts we will cover in this class. Your job is to find a great company that has good public information for you to use (you can use a small, private company if you have someone on your team who is familiar with the company (keep in mind that gathering financial information about small companies is often difficult) and evaluate, critique, and update the company’s e-commerce strategy.
There is no Course Project deliverable due this week.
COMPANY SUMMARY (WEEK 2)
Create a one paragraph summary of your company (not graded, but must be approved by the instructor before you continue). As a team, your company review should provide a clear and concise analysis. This should be critical information that the board of directors should know before you begin your project. In collaboration with your team, write a short paragraph, using an online document sharing solution approved by your instructor, of the company and why you made this choice
PROJECT PLAN (WEEK 3)
A complete project plan is required for this project, for which you will utilize MS Project. The plan should cover 7 weeks and should outline the steps you will be taking as a team to complete this project.
The project plan should include important milestones and major tasks that need to be completed. Include items such as group meetings, class time, editing of the paper, presentation preparation, and examples of ideas for your plan. It is important to think ahead. To succeed in the business world, you must think ahead and coordinate future activities. This project plan will help you determine whether your project is on track or falling behind.
PROJECT CRITERIA (WEEK 7)
The e-commerce plan consists of the following sections:
Paper:
I.Company Evaluation
You need to do research on your company. What type of company is it? How does it do business? What are its products or services? You must then analyze the company and do a complete market analysis. You need to do a four to five page report that includes a summary of the business, the market, and the industry. Items to include in this section would be a comprehensive SWOT analysis, a developed marketing environment analysis, an evaluation of the business’s primary customers, the marketing mix, and an outline of its main competitors (at least two). All references must be included, and you can utilize an appendix for any extra information that you would like to include.
II.E-Commerce Evaluation
This section will take your program recommendations above and give a critique of the current e-commerce program and activity. In a three to four page evaluation, you will summarize the current program and give specific areas that are not working and how your improvements (outlined below). You will also need to point out how your competitors are utilizing e-commerce as well; this is critical because it will set up the rationale for your program.
III.E-Commerce Program
This section is the justification of why an e-commerce program needs to be updated, improved upon, or increased. This section should be three to four pages in length and should outline the specific reasons you are moving forward. In other words, if we increase our e-commerce program, we will improve sales in this area or with this market group; or perhaps you have to keep up with the competition, as they are increasing their market share through an online environment; or you can justify it with a cost savings approach. Utilizing e-commerce, we are saving X. Any or all of these examples can be used, but you need to justify and present specific and quantitative analysis.
IV.Budget and Finance Considerations
This section refers to the costs of the program you have outlined above. Develop specific capital investment costs (money to start the program) as well as operational budget considerations. Additionally, this can include extra income as a result of your program or perhaps savings that will occur. You need to be specific in outlining these concepts and you must support your work with specific and well-rationed numbers. Any numbers that are not realistic will result in a grade reduction. This section should have a break-even analysis, as well as a cost-benefit chart summarizing the benefits of the program.
V.References
This area is used to post your references in APA format. Also remember that in-text citations are required for all references included on your References page.
VI.Appendix
An appendix is not required, but you can use one for any extra items you want to attach to the report.
Presentation:
Work collaboratively to create an online presentation that summarizes your team’s paper and would be appropriate to present to the company’s Board of Directors. The presentation should include an introduction slide, eight body slides (summarizing the four sections of the paper noted above), and a references slide.
Devry SBE 430 Final Exam Latest
Question 1. 1. (TCO 1)
List two of the five e-commerce trends in 2011 and 2012. (Points: 10)
Question 2. 2. (TCO 2)
The text describes three successful e-commerce value propositions; list any one of the three. (Points: 10)
Question 3. 3. (TCO 6)
List and describe two of the four main technologies that support online marketing. (Points: 10)
Question 4. 4. (TCO 3)
The text lists many different forms of advertising. Please list five forms. (Points: 10)
Question 5. 5. (TCOs 1, 2)
Explain Tim Berners-Lee’s contributions to e-commerce. Analyze how those contributions have played a part in the growth of this field. (Points: 30)
Question 6. 6. (TCO 4)
You have been chosen to create an e-commerce program to the board of directors. Present your argument on why senior management should buy into your e-commerce program. (Points: 30)
Question 7. 7. (TCO 5)
Analyse how e-marketing has changed the World Wide Web. (Points: 30)
Question 8. 8. (TCOs 6, 8)
Assemble a list of specific guidelines that ensures that you make a great first impression on your welcome page. (Points: 30)
Question 9. 9. (TCOs 2, 3, 4, 5, and 6)
Create an example of a marketing plan and incorporate how you would use an e-CRM program in your plan. (Points: 80)
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