Devry MKTG 440 All Week Quiz Latest

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Devry MKTG 440 All Week Quiz Latest

Devry MKTG 440 Week 1 Quiz Latest

quiz 1

Question 1.1. (TCO 1) The different approaches to sustainability all belong in one of three groups. These three groups are __________, __________, and ________. (Points : 4)

status quo oriented, reform oriented, transformation oriented.

status quo oriented, marketing oriented, transformation oriented.

marketing oriented, reform oriented, transformation oriented.

status quo oriented, reform oriented, marketing oriented.

Question 2.2. (TCO 1) During the late 1980s, the environmentally conscious and active “green consumer” emerged in: (Points : 4)

Eastern Europe and North America.

Western Europe and North America.

Western Europe and South America.

Eastern Europe and South America.

Question 3.3. (TCO 1) Sustainability marketing is marketing that endures forever, and it delivers solutions to our needs that are: (Points : 4)

consumer based, ethical, viable, and ecologically oriented.

price based, ethical, viable, and economically oriented.

relationship based, economical, viable, and price oriented.

relationship based, ethical, viable, and ecologically oriented.

Question 4. 4. (TCO 1) Describe three challenges of marketing in the 21st century. (Points : 4)

Question 5. 5. (TCO 1) List two key elements of sustainability marketing. (Points : 4)

Devry MKTG 440 Week 3 Quiz Latest

Question 1.1.(TC0 3) The four different types of sustainability marketers are: (Points : 4)

do-gooders, self-employers, opportunists, and ethical strategists.
do-gooders, customers, opportunists, and ethical strategists.
do-gooders, stakeholders, opportunists, and ethical strategists.
do-gooders, environmentalists, opportunists, and ethical strategists.

Question 2.2.(TCO 3) Ecological objectives in sustainability marketing include: (Points : 4)

material use.
water use.
waste use.
All of the above

Question 3.3.(TCO 3) The concept of positioning includes __________. (Points : 4)

target market
differentiation
marketing mix
product

Question 4. 4.(TCO 3) Which three metaphors form the basis of thinking about marketing strategy? (Points : 4)
Question 5. 5.(TCO 3) Define the term “needs.” (Points : 4)

Devry MKTG 440 Week 5 Quiz Latest

Question 1.1.(TCO 5) Every marketing communications message will have an appeal, or “hook,” within its message with which it tries to engage the audience and motivate them to respond. What are thethreegeneric types of appeals utilized by marketers?(Points : 4)

Legal appeals, financial appeals, and moral appeals
Financial appeals, social appeals, and moral appeals
Social appeals, moral appeals, and emotional appeals
Rational appeals, moral appeals, and emotional appeals

Question 2.2.(TCO 6) The marketer perspective of cost includes all of the following except for __________.(Points : 4)

price
purchase costs
use cost
promotion

Question 3.3.(TCO 6) Which of the following isnota part of McDonagh’s model of sustainable communications?(Points : 4)

Ecological trust
Ecological access
Ecological disclosure
Ecological demand

Question 4. 4.(TCO 5) What are thethreebasic types of appeal that a sustainability marketing message aimed at consumers can apply?(Points : 4)
Question 5. 5.(TCO 6) Listthreecommon objectives of marketing communication efforts.(Points : 4)

Devry MKTG 440 Week 6 Quiz Latest

Question 1.1. (TCO 7) The environmental impacts associated with the distribution of physical products will reflect the geography of supply and demand. The fuel required to transport products to customers will depend on: (Points : 4)

the shortened transportation route.

the distance between producers and consumers.

the transport infrastructure that connects the two.

the pattern of deport involved in supplying goods to intermediaries.

Question 2.2. (TCO 7) Which of the following is NOT an opportunity to reduce environmental impacts in distribution? (Points : 4)

Eliminating longer transportation routes

Upgrading vehicles to the most efficient and lowest emission engines

Optimizing distances between distribution centers to share vehicles

Transporting collaboration between manufacturers

Question 3.3. (TCO 7) The Japanese phenomenon of “Hikikomori” is a: (Points : 4)

form of acute social withdrawal prevalent among young women.

form of acute social withdrawal prevalent among young teens.

form of acute social withdrawal prevalent among young men.

form of acute social withdrawal prevalent among seniors.

Question 4. 4. (TCO 7) List two potential social disadvantages of trends towards out of town retailing. (Points : 4)

Question 5. 5. (TCO 7) List two ways in which convenience stores can play a key role in a more sustainable future economy.(Points : 4)

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Devry MKTG 440 Week 7 Quiz Latest

Question 1.1. (TCO 9) Moving towards a One Planet economy will include all of the following except for: (Points : 4)

use of social marketing campaigns to promote sustainable behaviors among citizens and consumers.

encouraging the development of social enterprises and community-based businesses.

minor investment in sustainable energy technologies to reduce dependence on oil and red emissions.

development of more localized, small scale, low-impact solutions to meet needs in food and construction.

Question 2.2. (TCO 8) To overcome the barriers and make changes towards sustainability marketing management, all of the following essentials are required except for: (Points : 4)

a committed CEO.

change agents.

government regulation.

empowered employees.

Question 3.3. (TCO 9) The social marketing mix shares considerable synergy with sustainability marketing mix. The four Cs represent: (Points : 4)

customer solutions, communication, cost and, convenience.

customer solutions, communication, cost, and satisfaction.

customer satisfaction, communication, cost, and solution.

customer satisfaction, communication, cost, and convenience.

Question 4. 4. (TCO 9) Name two key differences between the conventional and the sustainability marketing mindset. (Points : 4)

Question 5. 5. (TCO 8) List two of the stages of the consumption process. (Points : 4)

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Devry MKTG 440 Week 4 Quiz Latest

Question 1.1.(TCO 4) A cradle to cradle approach includes all of the following except for __________. (Points : 4)

manufacturing
transportation
sales
distribution

Question 2.2.(TCO 4) Sustainability brand development includes all of the following except for __________. (Points : 4)

line extension
sustainability brand extension
new sustainability brands
product extension

Question 3.3.(TCO 4) The inherent consumer benefit of resource efficiency is __________. (Points : 4)

cost effectiveness
higher quality
premium price
safety

Question 4. 4.(TCO 4) List three characteristics of customer pre-purchase solution. (Points : 4)
Question 5. 5.(TCO 4) List two elements of the cradle to grave approach. (Points : 4)

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Devry MKTG 440 All Week Quiz Latest

Best Devry MKTG 440 All Week Quiz Latest

Devry MKTG 440 All Week Quiz Latest