Devry MKTG 410 Week 1 Discussions Latest

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Devry MKTG 410 Week 1 Discussions Latest

Effective IMC World (graded)

IMC enables companies to effectively build a brand in the marketplace. IMC is about integrating all of the company’s promotional efforts to provide a consistent brand experience for each touch point the consumer has with the brand—review Figure 1-2 in the textbook to see of all the elements in the promotional mix. What companies would you suggest have implemented an effective IMC strategy? What companies have not? (There are no rights and wrongs here; this is based on your judgment.)

The Persuaders (graded)

Please watch The Persuaders at PBS.org (.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1″>http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1)
What do you think of The Persuaders? Do you agree that the environment is cluttered with too many brand messages? How would you communicate the idea of luxury in a 30-second television advertisement?

This section lists options that can be used to view responses.

 

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Devry MKTG 410 Week 1 Discussions Latest

Best Devry MKTG 410 Week 1 Discussions Latest

Devry MKTG 410 Week 1 Discussions Latest