Devry MKTG 410 Full Course Latest

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Devry MKTG 410 Full Course Latest

Devry MKTG 410 Full Course [ All Discussions All Assignment and Full Course Project ]

 

Devry MKTG 410 Week 1 Discussions Latest

Effective IMC World (graded)

IMC enables companies to effectively build a brand in the marketplace. IMC is about integrating all of the company’s promotional efforts to provide a consistent brand experience for each touch point the consumer has with the brand—review Figure 1-2 in the textbook to see of all the elements in the promotional mix. What companies would you suggest have implemented an effective IMC strategy? What companies have not? (There are no rights and wrongs here; this is based on your judgment.)

The Persuaders (graded)

Please watch The Persuaders at PBS.org (.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1″>http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p74&continuous=1)
What do you think of The Persuaders? Do you agree that the environment is cluttered with too many brand messages? How would you communicate the idea of luxury in a 30-second television advertisement?

 

This section lists options that can be used to view responses.

Devry MKTG 410 Week 2 Discussions Latest

Market Segmentation (graded)

What is market segmentation and why is it important? What characteristics do we use to describe segments, and what criteria do we use to assess the attractiveness of a segment?

 

Brand Identity (graded)

Describe the concept of brand identity. How does this help us develop an IMC campaign? Please give examples.

 

This section lists options that can be used to view responses.

Devry MKTG 410 Week 3 Discussions Latest

 

IMC Objectives, Strategies, and Goals (graded)

What is the difference between objectives, strategies, and goals? How do these things improve our planning process?

 

This section lists options that can be used to view responses.

IMC Benchmarks and Budgets (graded)

What is the point of benchmarks and budgets—why do creative plans need quantitative components? Please describe what you judge to be the most useful of these.

Devry MKTG 410 Week 4 Discussions Latest

Creative Process (graded)

How can we create an environment that stimulates the creative process and still deliver a project on time and on budget to a client?

This section lists options that can be used to view responses.

Color (graded)

What role does color play in developing effective marketing communications? Give examples of the use of color to convey meaning in successful brands.

This section lists options that can be used to view responses.

Devry MKTG 410 Week 5 Discussions Latest

Media Impact (graded)

From the consumer’s point of view, which of the media (Internet marketing, direct marketing) we are discussing this week are likely to make you change your buying behavior and why?

 

Brand Messages (graded)

How many brand messages have you seen since you woke up this morning? What form of media supplied the most messages? What do you see now that you are looking for it?

Devry MKTG 410 Week 6 Discussions Latest

Consumer Sales Promotion (graded)

What do we mean by sales promotion? Does this add value or take it away?

PR (graded)

How have charities learned how to compete for our donation dollars? How are they using PR? What charities are succeeding? What charities are failing?

This section lists options that can be used to view responses.

Devry MKTG 410 Week 7 Discussions Latest

Ethical Issues (graded)

Please discuss the different ethical issues surrounding advertising: Could you develop a convincing IMC for a product that you feel should not be in the marketplace?

Measuring Social Media (graded)

Select a brand that you prefer and visit its website. Please suggest a more effective social media strategy for connecting with current customers and a means of measuring the effectiveness of your strategy. Please give feedback to your classmates on the strategies they have suggested.

Devry MKTG 410 Week 2 Homework Latest

Homework

Homework Project: In the News . . .

These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News . . . project. The project may draw on items from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some examples of advertising that demonstrate effective and/or ineffective use of color.

These items should be accompanied by a one-page report (use bullet points), explaining

  • why and how the material is important and relevant to the course content; and
  • what practical managerial implications the material has.

Submit your assignment to the Dropbox located on the silver tab at the top of this page.

Devry MKTG 410 Week 4 Homework Latest

Homework

Homework Project: In the News . . .

These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News . . . project during Week 4. This project is due in Week 4 and is worth 70 points. The project may draw on items from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some examples of advertising that demonstrate effective and/or ineffective use of color.

These items should be accompanied by a one-page report (use bullet points), explaining

  • why and how the material is important and relevant to the course content; and
  • what practical managerial implications the material has.

Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/184″>step-by-step instructions or watch this .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/232″>Dropbox Tutorial.

Devry MKTG 410 Week 6 Homework Latest

Homework

Homework Project: Radio Spot

Assume you are the account executive for an advertising agency. You are competing with other agencies to produce a local radio spot. Choose a company for the assignment—three possibilities are listed below.

  • Dry cleaning service
  • Bakery
  • Bicycle shop

Deliverables

For your chosen company, create a one- to two-page campaign strategy that includes the following elements:

  1. Describe the target audience for the product. Include customer demographics and purchase behavior. Explain the media habits of this audience. During what time slot would you try to reach this audience? What kind of radio station format (music, talk, other) would you recommend using to reach this audience?
  2. Describe your creative approach, big idea and story angle for the radio spot. How will you capture attention, engage the audience, and make a call to action?
  3. Include the script for the radio spot. In addition to spoken words, include production details, such as the personality of the speaker(s), supporting sound effects, or music. Read your script aloud and practice the timing in an effort to make the script run about 30 seconds.

Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/184″>step-by-step instructions or watch this .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=node/232″>Dropbox Tutorial.

Rubric Points
Campaign Strategy
  • Target audience analysis
  • Media habits
  • Time slot and station choice and justification
  • Creative approach (i.e., the big idea) and justification
40
Radio Script
  • Execution of creative approach
  • Content appropriate to target audience
  • Script production detail
  • Message impact, including flow, branding, call to action
40
Document Presentation
  • Professionalism, grammar, punctuation, and layout
20
Total Points 100

See the Syllabus section “Due Dates for A

Devry MKTG 410 Course Project All Parts Latest

 

The objective of the Course Project is to demonstrate mastery of all of the TCOs through the development of an integrated marketing communications (IMC) campaign.

The IMC campaign will support the development of a brand in the marketplace. Either an existing brand or a brand created by the student can be selected for the assignment. The student will develop a plan and a promotional mix (advertising, direct marketing, Internet marketing, sales promotion, and public relations campaigns) and provide these in a rough draft form, followed by the completion of a final report and PowerPoint presentation based on the final report.

A successful IMC campaign depends on an understanding of the target customer, the brand, and the integration of a promotional mix that delivers a consistent brand message at every touch point the customer has with the brand.

GUIDELINES/GRADING RUBRICS

.equella.ecollege.com/file/95ff960a-b5c3-4ec4-b559-88666d80f0c9/1/MKTG410_CH_CourseProject.html#top”>Back to Top

Important: You are not required to invest time in developing a business idea or a business plan. However, it is important to develop an IMC campaign that will help the organization achieve corporate goals and marketing objectives. The cost of the IMC campaign should not exceed the expected increase in sales. Your IMC campaign should include the following.

  1. Identify the Brand in the Topic Proposal
    • Select a brand.
    • Describe the brand and underlying brand concept (the brand concept for Disney has been described as “family magic”—every product, service, and promotional tool must fit with this).
    • What is the brand problem that needs to be solved (e.g., increase awareness)?
    • Target market—what is the profile of the typical customer (demographics, lifestyle, usage pattern)?
  2. The IMC Plan
    • Corporate growth objectives
    • Analysis of the promotional program situation
    • Communications goals and objectives
    • Budget determination
    • Overview of IMC promotional mix
    • Monitoring, evaluating, and controlling the IMC process
  3. Promotional Mix
    Each promotional mix tool and campaign requires an objective, a budget, a message strategy, a media plan and artwork.

    • Advertising
    • Internet marketing
    • Direct marketing
    • Sales promotion
    • Public relations
  4. Final Report
    Students will incorporate the rough drafts of the IMC plan and individual campaigns, as well as any feedback, and revise, edit, and proofread a final report. References will be provided in APA format.
  5. PowerPoint
    Students will provide a 10–15 slide PowerPoint presentation.

The process involved in the development of an IMC campaign is reflected in the following graphic:

Click to view .equella.ecollege.com/file/95ff960a-b5c3-4ec4-b559-88666d80f0c9/1/documents–MKTG410_CourseProject_IMCCampaignTranscript.pdf”>Transcript.

Course Project Points % Description
IMC Program: Topic Proposal 50 9% A two-page document outlining:

  • Selected brand
  • Description of the brand
  • Identification of the brand problem that needs to be solved
  • Identification of target market characteristics
IMC Program: Plan 100 18% A two- to three-page document outlining:

  • Corporate growth objectives
  • Analysis of the promotional program situation
  • Communications goals and objectives
  • Budget
  • Overview of IMC promotional mix
  • Monitoring, evaluation, and control.
IMC Program: Rough Drafts (five) of Individual Promotional Mix Tools 250 45% A two- to three-page document outlining:

  • Advertising
  • Internet marketing
  • Direct marketing
  • Sales promotion
  • Public relations

Each promotional mix tool requires objective, budget, message, media strategy, media plan and artwork.

Final Report 50 9% Final Draft: Revise, edit, and provide a final polished report incorporating the following.

  • Cover page
  • Executive summary
  • Introduction
  • IMC plan
  • Advertising campaign
  • Internet marketing campaign
  • Direct marketing campaign
  • Sales promotion campaign
  • Public relations campaign
  • Overview of recommended program and budget
  • Conclusions
  • Page numbers
  • APA format for sources
Presentation 100 19% PowerPoint Presentation: Your presentation should include 10–15 slides based on the final report. Slides should follow appropriate guidelines for a formal presentation.
Total 550 100% Assignment should meet or exceed the guidelines described above.

DUE DATES

.equella.ecollege.com/file/95ff960a-b5c3-4ec4-b559-88666d80f0c9/1/MKTG410_CH_CourseProject.html#top”>Back to Top Week/TCOs
Course Project Assignments Week 1: TCOs 1 and 2 Topic Due Week 3: TCO 3 IMC Plan Due Week 4: TCO 5 Advertising Campaign Due Week 5: TCO 6 Internet Marketing and Direct Marketing Campaigns Due Week 6: TCOs 7 and 8 Sales Promotion and Public Relations Campaigns Due Week 7: All TCOs Final Report Due Week 8: All TCO

 

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Devry MKTG 410 Full Course Latest

Best Devry MKTG 410 Full Course Latest

Devry MKTG 410 Full Course Latest