Description
DeVry MKTG 320 Week 6 Case Study Latest
WEEK 6: YOU DECIDE
Scenario/Summary
Faced with declining attendance (subscription and single ticket), a large deficit and a sluggish economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey.
Background information and survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra (Pages 464-470).
Your Role/Assignment
You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining 4 months of the season.
You Decide
ScenarioYour RoleKey PlayersAssignment
Scenario
Faced with declining attendance (subscription and single ticket), a large deficit and a “sluggish” economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey. Background information and Survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra. Additional survey information (Links to an external site.)Links to an external site.
Your Role
You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining four months of the season.
Key Players
Photo of Ed Oscapella
Ed Oscapella
Board Chair
Photo of Jane Corbett
Jane Corbett
Marketing Chair
Photo of E. Douglas Hughes
- E.Douglas Hughes
Co-Chair
Assignment
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.
If you are finished reviewing this scenario, close this window and return to this week’s You Decide item, in your course window, to complete the activity for this scenario.
You can return and review this scenario again at any time.
Activity
Write a three- to five-page Report to the Board of Directors addressing the following questions.
What management questions are you hoping to resolve and how did the data help?
What decisions did you make?
What are the strengths and weaknesses of this market research project?
What trade-offs have been made?
Explain any sampling bias?
What issues would you address in future surveys and studies?
Category Points % Description
APA Formatting/Grammar
25 25 Proper usage of APA formatting and free of grammatical errors
Concepts from Text
50 50 Adequate inclusion of key concepts from the text
Application 25 25 Answers all of the previously mentioned questions adequately.
Total 100 100 A quality paper will meet or exceed all of the above requirements.
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DeVry MKTG 320 Week 6 Case Study Latest
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