DeVry MKTG 320 All Week Discussions Latest

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DeVry MKTG 320 All Week Discussions Latest

DeVry MKTG 320 Week 1 Discussion Latest

DQ1 – A DECISION-MAKING PERSPECTIVE ON MARKETING INTELLIGENCE

In order for companies to best understand their likelihood for success, they must first analyze a series of data. This data can range from the results of customer surveys to the interpretation of viewpoints obtained during focus groups. Such information is called business intelligence. Think about your future career goals. Why might the industry that you plan to pursue a career in need to gather such data?

DQ2 – MARKETING RESEARCH IN PRACTICE

Our text discusses the three categories used to develop a marketing research firm’s goals. They include programmatic, selective, and evaluative. Discuss each briefly. How do they differ and why are they important?

DeVry MKTG 320 Week 2 Discussion Latest

DQ1 – THE MARKETING RESEARCH PROCESS

What are the steps in the Marketing Research Process?

DQ2 – RESEARCH DESIGN AND IMPLEMENTATION

What is the importance of research design when coordinating a marketing research study?

DeVry MKTG 320 Week 3 Discussion Latest

DQ1 – SECONDARY SOURCES OF MARKETING DATA

Chapter 5 lists a number of ways that secondary data can be used. What are some of those ways and why is each important?

DQ2 – STANDARDIZED SOURCES OF MARKETING DATA

Chapter 6 notes that marketers often use bar codes as a way to monitor inventory and gather relevant consumer data concerning product purchases. It is also mentioned that small chips called radio frequency identification devices(RFID) are often used in lieu of bar codes to better track products and consumers. Do you agree that such tracking is ethical? What additional strategies would you suggest that marketers use to track consumer behavior?

DeVry MKTG 320 Week 4 Discussion Latest

DQ1 – MARKETING RESEARCH ON THE INTERNET

You are the marketing manager for a car manufacturer and need to gather data concerning some of your major competitors. List at least two sources from the Internet that would provide you with pertinent research. Also indicate why these would be considered the most ideal for your research.

DQ2 – INFORMATION COLLECTION: QUALITATIVE AND OBSERVATIONAL METHODS

What’s the difference between qualitative and quantitative measures? When might you use one versus the other?

DeVry MKTG 320 Week 5 Discussion Latest

DQ1 – INFORMATION FROM RESPONDENTS: SURVEY METHODS

Our text discusses different ways to display quantitative data. What are some of these measures and when might it be necessary to coordinate a quantitative study?

DQ2 – ATTITUDE MEASUREMENT

The Bureau of Labor Statistics notes pertinent information concerning the job outlook for those wanting to pursue a career as a survey researcher. You can read more on this website: http://www.bls.gov/ooh/life-physical-and-social-science/survey-researchers.htm. What information do you find interesting? Is this a career that you would likely pursue?

DeVry MKTG 320 Week 6 Discussion Latest

DQ1 – SAMPLING FUNDAMENTALS

What’s the difference between a sample and a census? When might you use one versus the other?

DQ2 – SAMPLE SIZE AND STATISTICAL THEORY

Statistics is very relevant to the field of marketing research. Define two of the statistical terms found in Chapter 15 and indicate their significance.

DeVry MKTG 320 Week 7 Discussion Latest

DQ1 – HYPOTHESIS TESTING

What is hypothesis testing and why is it important?

DQ2 – NEW PRODUCT RESEARCH

Can you think of some products that were recently introduced to the consumer market? What stages of research does a new product go through before it is launched?

 

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DeVry MKTG 320 All Week Discussions Latest

Best DeVry MKTG 320 All Week Discussions Latest

DeVry MKTG 320 All Week Discussions Latest