DeVry MKT 430 Course Project Latest

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DeVry MKT 430 Course Project Latest

 

This international marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a global product of your choice. It also helps you develop a strong business-oriented written proposal and communication expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats.

For this plan, you are marketing an existing product to a country different from where you live. Ideally, the product should not be in the country already.

You can use the Internet, online library resources, and other electronic sources available to you. You also have many other sources of potential information.

  • Internal, nonproprietary company information
  • Calling competitors for product and company information
  • Conducting a literature search at the library
  • Reviewing periodicals for articles and advertisements

Content grading will look at clarity of thinking, understanding and application of basic marketing principles, and creative but realistic use of marketing tools. Explorations of your options and choices are important parts of your demonstration of your mastery of this proposal. Your instructor will look at your plan from the point of view of a business proposal.Have you thought through and considered your options and the details of your proposal? Have you looked at the entire strategy (the big picture) while still considering the more detailed elements that make for a successful implementation? All submissions must be typed and double-spaced. Proper spelling, grammar, clarity, and style appropriate for a business proposal are expected and will be graded. The final International Marketing Plan should be at least 12-14 pages in length.

This International Marketing Plan will make the course come alive! You, your fellow students, and your instructor will work together to make this a living, breathing application of the marketing principles you will learn during the course.

Part 1 (70 points) of your marketing plan is due by the end of Week 2. You will complete sections A–C of your marketing plan.

  1. 1.Product Description:a complete description of the product to be offered, including an explanation of any competitive advantages (2 pages)
  2. 2.Goals and Strategy:outline of marketing goals and strategy, including market share, sales forecasts (units and dollars), and projected growth (1–2 pages)
  3. 3.Target Market:a complete description of the target market, including size, growth, and important characteristics.This should include an explanation of why the target market is attractive, along with the estimated size of the market in dollars or units. It should also have a description of the possible risks. (2–4 pages)
Category Points % Description
Content 52 75% The outline addresses the product description, goals and strategy, and target market in sufficient detail.
Writing and grammar 18 25% The submission is clear in its communication and free of errors.
Total 70 100% A quality paper will meet or exceed all of the above requirements.

Part 2 (70 points) of your marketing plan is due by the end of Week 4. You will complete sections D and E of your marketing plan.

  1. 1.Competitors and Substitutes:should include a comprehensive list of current and potential competitors and substitutes. This list could be organized by industry, company type, or actual firm. It should state the market share. This section should also include information on the likely strategies of each competitor relating to the proposed product. (2 pa ges)
  2. 2.Price:proposed pricing structure for the product. It should inc lude any special offers or discounts. (2 pages)

Part 3 (65 points) of your marketing plan is due by the end of Week 7. You will complete sections F–H of your marketing plan.

  1. 1.Channels of Distribution: a description of the proposed channel strategy for the product.This should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages)
  2. 2.Advertising, Sales Promotions, PR Plans:a description of the proposed promotional activities for the product (2 pages)
  3. 3.Budget for 3 Years:one page that should include the following

o Forecast revenue (units sold x price)

o Assume product costs

o Cost of marketing activities

o How much will we make?

Category Points % Description
Content 48 75% The marketing plan addresses channels of distribution, advertising, sales, PR, and the required budget in sufficient detail.
Writing and grammar 17 25% The submission is clear in its communication and free of errors.
Total 65 100% A quality paper will meet or exceed all of the above requirements.

 

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DeVry MKT 430 Course Project Latest

Best DeVry MKT 430 Course Project Latest

DeVry MKT 430 Course Project Latest