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DEvry MIS 535 Week 2 Case Studies Latest

Case Study 2 :Case Study Cultivating Customers the Social Way

10-15 Assess the management, organization, and technology issues for using social media to engage with customers.

10-16 What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?

10-17 Give some examples of management decisions that were facilitated by using social media to interact with customers.

10-18 Should all companies use Facebook and Twitter for customer service and marketing? Why or why not? What kinds of companies are best suited to use these platforms?

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DEvry MIS 535 Week 2 Case Studies Latest