_________ advertising compares two or more specifically

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_________ advertising compares two or more specifically

 

________ advertising compares two or more specifically named or shown competing brands on one or more specific attributes.

A. Institutional
B. Pioneering
C. Corporate
D. Comparative

A desirable, exclusive, and believable advertising appeal selected as the theme for a campaign is called:

A. the unique selling proposition.
B. the advertising objective
C. an advertising plan.
D. competitive advertising.

An arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer’s brand is called ______________advertising.

A. pioneer
B. cooperative
C. competitive
D. institutional

 

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_________ advertising compares two or more specifically

Best _________ advertising compares two or more specifically

_________ advertising compares two or more specifically